Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches […]
What Do Search Engines Look For? Continue Reading »
Respect our business by making sure you get paid for your work.
F*ck You. Pay Me. Continue Reading »
It’s easy, really. Just fill in the blanks: “To convince _____________ to use _____________ instead of __________ because _________________.”
How to craft a strategy Continue Reading »
When I first meet with new prospective clients, often the first or second question from them is, “What is SIX15?” or “What does SIX15 mean?” What is “SIX15”? Coming up with a company name and brand is surprisingly difficult. You can easily be paralyzed by over-analysis of the tiniest detail. Thinking of a unique yet
A little about SIX15, Jeff Continue Reading »
If you find yourself asking, “Do I even need a website?” The answer, in a word, is “Yes”. Sorry, but it is 2011. Your customers use the World Wide Web every day, and most probably have websites of their own. It’s where people expect to find you nowadays. Don’t rely on traditional forms of advertising,
Before You Pass on a Website, Read This Continue Reading »
If you’re a prospective client of SIX15 solutions for website design/development services and are concerned about money, please understand that while I am not out to gouge you on budget, you have to spend money to make money. My time is valuable, just like yours. I am trying to make a living by doing what
Website Development Project Pricing: Insight Continue Reading »
I’m not sure who originally wrote this, so my apologies if it’s you and I didn’t ask to re-post it. Use email only when it’s the most efficient channel for your need. Never print your email. Send nothing over email that must be error-free. Never delete names from your address book. Never forward chain email.
The Eleven Commandments of E-mail Continue Reading »
Do you know what Web Standards are? Chances are if you’re in the website development industry you do. Or should. But if you’re the typical client of a website development firm, you either have no idea what they are, or do and don’t care. I have been in the IT industry for a long time,
Web Standards as a Tool, not a Goal Continue Reading »