An Exhaustive Journey to Website Performance and Speed

So you should know that these days, website performance and website speed (time to load) is important and helps with search engine placement, not to mention user satisfaction. Honestly, you really only have a few seconds of someone’s attention before they get frustrated and click the back button. I’ve been obsessed with website speed lately,…

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Wix Being Taught in High School Web Design Classes? Dear God, No

So if you didn’t already know, I volunteer some time and advice to the local Oxford School District’s Information Technology Advisory Board. It is a collection of local business owners in the IT related industry that meet semi-annually with faculty and students from Oxford High School. The district is looking to us for guidance in…

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The 4 Things to Focus on for Your Website

So you just launched your new website. Great! Now what?You may think you’re done. You’d be wrong. There are four things you should regularly focus on (or have someone do it for you) for your website in order to keep it happy and healthy — making sure it accurately and effectively represents you and your…

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The WordPress PlugIns I Recommend

If I am redesigning my site, setting up a new site for a client, or inheriting a site from a new client for ongoing management, there are a select few WordPress Plugins that are my go-to for performance, security and functionality. No matter the size of website, if you have multiple pages and multiple menus,…

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Avoid These WordPress Website Mistakes

If your website is powered by WordPress (and honestly, why wouldn’t it be?), then there are some important security considerations you have to take in order to make sure your website is hack-proof. The first is hosting. You know then cliche, “you get what you pay for”. Well, that especially applies to website hosting companies.…

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Caching Plugins and Security Plugins, Oh My!

In my humble opinion, the WP Rocket WordPress caching plugin is the best on the market, beating out all others on performance and ease of use. Secondly, again in my humble opinion, the iThemes Security plugin is the best on the market for WordPress security. That said, when you have both installed with the recommended…

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Your Website Visitors Need to See These Things On Your Website

Yes, there are literally thousands of great looking website designs available for purchase and download from places like Themeforest.net. You can have one of these designs up and running for your business, or better yet have one customized for your market, in a few weeks or less. However, the catch is you’re relying on the…

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Does Your Website Pass The Test?

website audit checklist

Having a website is not enough these days. You must keep an eye on it’s performance and regularly check to see if it’s giving you the return on investment you’re expecting. There are four areas to focus on to make sure your site is set up to optimal conversions: Offer Call to Action Form Trust Visual Hierarchy…

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Everyone has an opinion on freemium. Here’s mine.

Everyone has an opinion on freemium. Here’s mine.

Full Price or Free. That’s the advice I’ve heard about billing for client work. Working for family, friends, or a non-profit? Full Price or Free, no “discounted billing”. When you discount your full-price invoice, you’re cheating yourself, and cheapening our industry. I have done plenty of work for charity organizations in the past, and given them…

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