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Creating and Using My Own Baseline Theme? Not Anymore

A few years ago, when my WordPress-based website firm was ramping up business I found myself recreating the same template files over and over. Starting with the same base and customizing as needed for the specific client need. After a short while, I discovered Foundation by Zurb, a mobile-first HTML framework that is easily modified…

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A Few Quick Lessons Learned From You, The Customer

I’d like to think that with each new successful website project, whether it’s for an existing client or a new client, I learned something new. The key of course is to take that new knowledge and merge it into my process, and better yet form new habits for continual improvement. One lesson I am always…

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WordPress Plugins I Install on Every Business Website I Create

Every WordPress developer has their go-to list of favorite plugins they install on each site they develop. Each has a (and should!) have a singular purpose to solve a specific problem or handle functionality specific to the client’s business need. No plugin should be installed “just because other sites are using it and I want…

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How I Think About Project Management

Communicate. Communicate. Communicate. If you as my client have to ask me for a status report or an update in the project, then I have failed you. When I start a new client project, I have a list of tasks already defined — based on project type — in a template that I kick off…

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Would I ever code something I don’t agree with?

I have been asked if I would ever take on a client that had different political, religious, or ethical views from my own. While that is a loaded question and almost too taboo to talk about, I don’t mind diving into the subject. My answer is in fact I have already done so, in more…

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An Exhaustive Journey to Website Performance and Speed

So you should know that these days, website performance and website speed (time to load) is important and helps with search engine placement, not to mention user satisfaction. Honestly, you really only have a few seconds of someone’s attention before they get frustrated and click the back button. I’ve been obsessed with website speed lately,…

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Wix Being Taught in High School Web Design Classes? Dear God, No

So if you didn’t already know, I volunteer some time and advice to the local Oxford School District’s Information Technology Advisory Board. It is a collection of local business owners in the IT related industry that meet semi-annually with faculty and students from Oxford High School. The district is looking to us for guidance in…

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The 4 Things to Focus on for Your Website

So you just launched your new website. Great! Now what?You may think you’re done. You’d be wrong. There are four things you should regularly focus on (or have someone do it for you) for your website in order to keep it happy and healthy — making sure it accurately and effectively represents you and your…

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