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Pricing Questions & Answers
You need to grow your business, and you're willing to spend time and money to achieve your goals. But just how much makes sense for your business? I'll do my best to explain my approach.
Digital Marketing Articles
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A New Journey Begins
October 1st. The start of the 4th quarter of 2019. And a new beginning for this business. Hello and welcome. My name is Jeff Mackey, and I’ve been running SIX15 Solutions, LLC as a “side business” to my day job since 1999. That all changed on Friday, September 13th (no coincidence there I assure you!) […]
Don’t Email Just Another Newsletter
Pia Silva recently published an excellent article on Forbes regarding company email newsletters, and how most of them simply suck. Despite the harshness of the article, she points out that email marketing STILL beats social media for ROI on customer outreach. Companies make the mistake of bundling up a bunch of links, or about us […]
Comparing Pricing Models
If you’ve ever researched a product, service, or productized service online you may have been presented with one, two or most likely three options on the pricing page of their website. Those options are typically titled something like ‘basic’, ‘pro’, ‘advanced’, or ‘bronze’, ‘silver’, ‘gold’. Additionally, those options list out what’s included for that option, […]