Pia Silva recently published an excellent article on Forbes regarding company email newsletters, and how most of them simply suck. Despite the harshness of the article, she points out that email marketing STILL beats social media for ROI on customer outreach. Companies make the mistake of bundling up a bunch of links, or about us […]
Don’t Email Just Another Newsletter Continue Reading »
If you’ve ever researched a product, service, or productized service online you may have been presented with one, two or most likely three options on the pricing page of their website. Those options are typically titled something like ‘basic’, ‘pro’, ‘advanced’, or ‘bronze’, ‘silver’, ‘gold’. Additionally, those options list out what’s included for that option,
Comparing Pricing Models Continue Reading »
It’s 2017, so I’m assuming your business has a website in some form or another. But is that website helping your business or hurting it? Do you know? Well, if your website has images that won’t load, or take a long time to load, you’re frustrating your visitors. It’s been said that close to 40%
Do These Things If You Want Your Visitors To Leave Continue Reading »
Websites should work and be frustration-free. SIX15 challenges the typical web design experience by having a proven process. One that results in a website for your business that is easy to use, functional, and effective. Remember the three R’s from your childhood? “Reading, wRiting, and aRithmetic”: Well, in my world, here’s what it means for
Let’s Work Together Continue Reading »
I’d like to think that with each new successful website project, whether it’s for an existing client or a new client, I learned something new. The key of course is to take that new knowledge and merge it into my process, and better yet form new habits for continual improvement. One lesson I am always
A Few Quick Lessons Learned From You, The Customer Continue Reading »
SIX15 aims to make websites that are frustration-free. And by that, I mean not frustrating the visitor with a site that loads slowly or has text too small to read on a mobile device, or has a link to a huge PDF file for a menu. And frustration-free for the website admin — allowing for
Your Website Doesn’t Have To Be Beautiful To Be Effective Continue Reading »
I have been asked if I would ever take on a client that had different political, religious, or ethical views from my own. While that is a loaded question and almost too taboo to talk about, I don’t mind diving into the subject. My answer is in fact I have already done so, in more
Would I ever code something I don’t agree with? Continue Reading »
So you just launched your new website. Great! Now what? You may think you’re done. You’d be wrong. There are four things you should regularly focus on (or have someone do it for you) for your website in order to keep it happy and healthy — making sure it accurately and effectively represents you and
The 4 Things to Focus on for Your Website Continue Reading »
Yes, there are literally thousands of great looking website designs available for purchase and download from places like Themeforest.net. You can have one of these designs up and running for your business, or better yet have one customized for your market, in a few weeks or less. However, the catch is you’re relying on the
Your Website Visitors Need to See These Things On Your Website Continue Reading »
Having a website is not enough these days. You must keep an eye on its performance and regularly check to see if it’s giving you the return on investment you’re expecting. There are four areas to focus on to make sure your site is set up for optimal conversions: Offer Call to Action Form Trust Visual Hierarchy
Does Your Website Pass The Test? Continue Reading »
Having a website for your business is the most affordable yet most ignored tool in your marketing arsenal. I started SIX15 around the idea that the web can produce positive returns for modest investment. But the web will only work for your business if you put the effort in. And an attractive website is useless
Keys to a Successful Website Continue Reading »
You have a website — great! — but are you tracking visitors and their behavior on your website? You should be, since having a website is sort of pointless unless you know how well it is or isn’t performing. Installing Google Analytics (free, by the way) on your website will give you more information than
Google Analytics Reports You Should Be Paying Attention To Continue Reading »
So most people know that the WordPress blogging software, or Content Management system, is free to download and use. And in fact WordPress-powered websites make up close to 20% of all websites currently on the Internet. Impressive. It is popular because of its easy learning curve and the fact that, well, it’s free. But is
How Much Does That Free WordPress Website Cost? Continue Reading »
I had the privilege to present to members of the Oxford Chamber of Commerce on March 11 about social media and how businesses can embrace it to increase their brand awareness and engage with their customers. It was intended as an introduction to social media, best practices and brief review of some tools that make
Embracing Social Media: How it can benefit your business Continue Reading »
Say what you want about Google+ and whether or not it’s worth it to maintain for your organization, Google still uses content within to aid in search results. Claiming your brand’s presence within the Google+ business directory doesn’t cost anything and makes sense to do. My experience with Google is a love hate relationship of
Merging Your Google+ Business Page With Your Google+ Local Page Continue Reading »
An excellent write-up for any small business owner on introducing them to Search Engine Optimization basics, and how to get a measurable ROI from their business website.
An Introduction to SEO for Small Businesses Continue Reading »
I’m not a fan of business plans, but that doesn’t mean I don’t think about the future and what it could mean for my business. At the end of every day I ask myself two questions: What did I do to make money today? What did I do to bring in business today? Obviously if
Questions You Should Ask Yourself Every Month Continue Reading »
Even non profit organizations need a website. But how best to describe what you’re about and what you’re trying to accomplish with your efforts? Here’s a brief breakdown of the questions to ask yourself when thinking about a website for your organization. What Are We Doing? What is the mission of your organization? This should
The Who, What and How for Non Profit Organization Websites Continue Reading »
Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches
What Do Search Engines Look For? Continue Reading »
