Digital Marketing Articles

Web Standards

Creating and Using My Own Baseline Theme? Not Anymore

/ 2 minutes of reading / Business, SIX15, WordPress / , , , , , , ,

A few years ago, when my WordPress-based website firm was ramping up business I found myself recreating the same template files over and over. Starting with the same base and customizing as needed for the specific client need. After a short while, I discovered Foundation by Zurb, a mobile-first HTML framework that is easily modified […]

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Web Standards as a Tool, not a Goal

/ 2 minutes of reading / Marketing, WordPress / , , , ,

Do you know what Web Standards are? Chances are if you’re in the website development industry you do. Or should. But if you’re the typical client of a website development firm, you either have no idea what they are, or do and don’t care. I have been in the IT industry for a long time,

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