I grow tired of the premise that the budget for a business website of any size should be less than $3,000. There are too many fellow developers out there that may be good at what they do but have no business sense. I can say this because I used to be like that a few […]
You Can Save Money By Doing Yourself, But I Wouldn’t Recommend It Continue Reading »
Having a website for your business is the most affordable yet most ignored tool in your marketing arsenal. I started SIX15 around the idea that the web can produce positive returns for modest investment. But the web will only work for your business if you put the effort in. And an attractive website is useless
Keys to a Successful Website Continue Reading »
You have a website — great! — but are you tracking visitors and their behavior on your website? You should be, since having a website is sort of pointless unless you know how well it is or isn’t performing. Installing Google Analytics (free, by the way) on your website will give you more information than
Google Analytics Reports You Should Be Paying Attention To Continue Reading »
So most people know that the WordPress blogging software, or Content Management system, is free to download and use. And in fact WordPress-powered websites make up close to 20% of all websites currently on the Internet. Impressive. It is popular because of its easy learning curve and the fact that, well, it’s free. But is
How Much Does That Free WordPress Website Cost? Continue Reading »
I had the privilege to present to members of the Oxford Chamber of Commerce on March 11 about social media and how businesses can embrace it to increase their brand awareness and engage with their customers. It was intended as an introduction to social media, best practices and brief review of some tools that make
Embracing Social Media: How it can benefit your business Continue Reading »
Say what you want about Google+ and whether or not it’s worth it to maintain for your organization, Google still uses content within to aid in search results. Claiming your brand’s presence within the Google+ business directory doesn’t cost anything and makes sense to do. My experience with Google is a love hate relationship of
Merging Your Google+ Business Page With Your Google+ Local Page Continue Reading »
This is a great presentation, from the Simpfinity blog, that details several basic common sense rules an agency should follow when working on website projects. Check out the full post for detailed explanations of each rule. Great tips! A Tiny List of Immutable Project Management Rules For Digital Agencies from Simpfinity
Great List of Project Management Rules for Web Agencies Continue Reading »
If you or your organization is looking to expand or enhance your online presence, finding the right website design or development partner is one of the most important steps to your success. These days there are certainly no shortage of options to choose from, and that’s a good thing. However, that’s also a problem, since finding
Questions You Can Ask a Web Firm Before Signing Their Contract Continue Reading »
Hey there. I’ve never done one of these “year in review” posts before, so bear with me here. Back in February 2014 I had set some basic, certainly obtainable, goals for SIX15. They were to increase revenue by 50% over last year, formalize all my business documentation and processes, get off my ass and finish this
My Year In Review For 2014 Continue Reading »
Often times when I am talking with a prospect about a new project, I come across the same questions. I thought I’d share a list of the ones I hear the most. If you have additional questions for me regarding working together, I would love to hear from you. Feel free to comment on this
Questions and Answers Continue Reading »
An excellent write-up for any small business owner on introducing them to Search Engine Optimization basics, and how to get a measurable ROI from their business website.
An Introduction to SEO for Small Businesses Continue Reading »
I’m not a fan of business plans, but that doesn’t mean I don’t think about the future and what it could mean for my business. At the end of every day I ask myself two questions: What did I do to make money today? What did I do to bring in business today? Obviously if
Questions You Should Ask Yourself Every Month Continue Reading »
Even non profit organizations need a website. But how best to describe what you’re about and what you’re trying to accomplish with your efforts? Here’s a brief breakdown of the questions to ask yourself when thinking about a website for your organization. What Are We Doing? What is the mission of your organization? This should
The Who, What and How for Non Profit Organization Websites Continue Reading »
What if there were no stop signs and a major corporation was charged with inventing one?
The Process Continue Reading »
Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches
What Do Search Engines Look For? Continue Reading »
Respect our business by making sure you get paid for your work.
F*ck You. Pay Me. Continue Reading »
It’s easy, really. Just fill in the blanks: “To convince _____________ to use _____________ instead of __________ because _________________.”
How to craft a strategy Continue Reading »
When I first meet with new prospective clients, often the first or second question from them is, “What is SIX15?” or “What does SIX15 mean?” What is “SIX15”? Coming up with a company name and brand is surprisingly difficult. You can easily be paralyzed by over-analysis of the tiniest detail. Thinking of a unique yet
A little about SIX15, Jeff Continue Reading »
If you find yourself asking, “Do I even need a website?” The answer, in a word, is “Yes”. Sorry, but it is 2011. Your customers use the World Wide Web every day, and most probably have websites of their own. It’s where people expect to find you nowadays. Don’t rely on traditional forms of advertising,
Before You Pass on a Website, Read This Continue Reading »
