It’s 2017, so I’m assuming your business has a website in some form or another. But is that website helping your business or hurting it? Do you know? Well, if your website has images that won’t load, or take a long time to load, you’re frustrating your visitors. It’s been said that close to 40% […]
Do These Things If You Want Your Visitors To Leave Continue Reading »
SIX15 aims to make websites that are frustration-free. And by that, I mean not frustrating the visitor with a site that loads slowly or has text too small to read on a mobile device, or has a link to a huge PDF file for a menu. And frustration-free for the website admin — allowing for
Your Website Doesn’t Have To Be Beautiful To Be Effective Continue Reading »
So you should know that these days, website performance and website speed (time to load) is important and helps with search engine placement, not to mention user satisfaction. Honestly, you really only have a few seconds of someone’s attention before they get frustrated and click the back button. I’ve been obsessed with website speed lately,
An Exhaustive Journey to Website Performance and Speed Continue Reading »
So you just launched your new website. Great! Now what? You may think you’re done. You’d be wrong. There are four things you should regularly focus on (or have someone do it for you) for your website in order to keep it happy and healthy — making sure it accurately and effectively represents you and
The 4 Things to Focus on for Your Website Continue Reading »
In my humble opinion, the WP Rocket WordPress caching plugin is the best on the market, beating out all others on performance and ease of use. Secondly, again in my humble opinion, the iThemes Security plugin is the best on the market for WordPress security. That said, when you have both installed with the recommended
Caching Plugins and Security Plugins, Oh My! Continue Reading »
Yes, there are literally thousands of great looking website designs available for purchase and download from places like Themeforest.net. You can have one of these designs up and running for your business, or better yet have one customized for your market, in a few weeks or less. However, the catch is you’re relying on the
Your Website Visitors Need to See These Things On Your Website Continue Reading »
Having a website is not enough these days. You must keep an eye on its performance and regularly check to see if it’s giving you the return on investment you’re expecting. There are four areas to focus on to make sure your site is set up for optimal conversions: Offer Call to Action Form Trust Visual Hierarchy
Does Your Website Pass The Test? Continue Reading »
You have a website — great! — but are you tracking visitors and their behavior on your website? You should be, since having a website is sort of pointless unless you know how well it is or isn’t performing. Installing Google Analytics (free, by the way) on your website will give you more information than
Google Analytics Reports You Should Be Paying Attention To Continue Reading »
I had the privilege to present to members of the Oxford Chamber of Commerce on March 11 about social media and how businesses can embrace it to increase their brand awareness and engage with their customers. It was intended as an introduction to social media, best practices and brief review of some tools that make
Embracing Social Media: How it can benefit your business Continue Reading »
Say what you want about Google+ and whether or not it’s worth it to maintain for your organization, Google still uses content within to aid in search results. Claiming your brand’s presence within the Google+ business directory doesn’t cost anything and makes sense to do. My experience with Google is a love hate relationship of
Merging Your Google+ Business Page With Your Google+ Local Page Continue Reading »
Often times when I am talking with a prospect about a new project, I come across the same questions. I thought I’d share a list of the ones I hear the most. If you have additional questions for me regarding working together, I would love to hear from you. Feel free to comment on this
Questions and Answers Continue Reading »
Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches
What Do Search Engines Look For? Continue Reading »
If you find yourself asking, “Do I even need a website?” The answer, in a word, is “Yes”. Sorry, but it is 2011. Your customers use the World Wide Web every day, and most probably have websites of their own. It’s where people expect to find you nowadays. Don’t rely on traditional forms of advertising,
Before You Pass on a Website, Read This Continue Reading »