SIX15 aims to make websites that are frustration-free. And by that, I mean not frustrating the visitor with a site that loads slowly or has text too small to read on a mobile device, or has a link to a huge PDF file for a menu. And frustration-free for the website admin — allowing for […]
Your Website Doesn’t Have To Be Beautiful To Be Effective Continue Reading »
Every WordPress developer has their go-to list of favorite plugins they install on each site they develop. Each has a (and should!) have a singular purpose to solve a specific problem or handle functionality specific to the client’s business need. No plugin should be installed “just because other sites are using it and I want
WordPress Plugins I Install on Every Business Website I Create Continue Reading »
If I am redesigning my site, setting up a new site for a client, or inheriting a site from a new client for ongoing management, there are a select few WordPress Plugins that are my go-to for performance, security and functionality. No matter the size of website, if you have multiple pages and multiple menus,
The WordPress PlugIns I Recommend Continue Reading »
In my humble opinion, the WP Rocket WordPress caching plugin is the best on the market, beating out all others on performance and ease of use. Secondly, again in my humble opinion, the iThemes Security plugin is the best on the market for WordPress security. That said, when you have both installed with the recommended
Caching Plugins and Security Plugins, Oh My! Continue Reading »
Yes, there are literally thousands of great looking website designs available for purchase and download from places like Themeforest.net. You can have one of these designs up and running for your business, or better yet have one customized for your market, in a few weeks or less. However, the catch is you’re relying on the
Your Website Visitors Need to See These Things On Your Website Continue Reading »
Having a website is not enough these days. You must keep an eye on its performance and regularly check to see if it’s giving you the return on investment you’re expecting. There are four areas to focus on to make sure your site is set up for optimal conversions: Offer Call to Action Form Trust Visual Hierarchy
Does Your Website Pass The Test? Continue Reading »
Having a website for your business is the most affordable yet most ignored tool in your marketing arsenal. I started SIX15 around the idea that the web can produce positive returns for modest investment. But the web will only work for your business if you put the effort in. And an attractive website is useless
Keys to a Successful Website Continue Reading »
Often times when I am talking with a prospect about a new project, I come across the same questions. I thought I’d share a list of the ones I hear the most. If you have additional questions for me regarding working together, I would love to hear from you. Feel free to comment on this
Questions and Answers Continue Reading »
An excellent write-up for any small business owner on introducing them to Search Engine Optimization basics, and how to get a measurable ROI from their business website.
An Introduction to SEO for Small Businesses Continue Reading »
Search engines index content on the web with computer programs called “bots,” which move through websites by “crawling” from link to link. In order to provide the most useful search results, search engines assess pages in terms of relevance and popularity. Relevance: The relevance of content on a site depends on how closely it matches
What Do Search Engines Look For? Continue Reading »