Having a website is not enough these days. You must keep an eye on its performance and regularly check to see if it’s giving you the return on investment you’re expecting. There are four areas to focus on to make sure your site is set up for optimal conversions: Offer Call to Action Form Trust Visual Hierarchy […]
Does Your Website Pass The Test? Continue Reading »
Full Price or Free. That’s the advice I’ve heard about billing for client work. Working for family, friends, or a non-profit? Full Price or Free, no “discounted billing”. When you discount your full-price invoice, you’re cheating yourself, and cheapening our industry. I have done plenty of work for charity organizations in the past, and given them
Everyone has an opinion on freemium. Here’s mine. Continue Reading »
I grow tired of the premise that the budget for a business website of any size should be less than $3,000. There are too many fellow developers out there that may be good at what they do but have no business sense. I can say this because I used to be like that a few
You Can Save Money By Doing Yourself, But I Wouldn’t Recommend It Continue Reading »
Having a website for your business is the most affordable yet most ignored tool in your marketing arsenal. I started SIX15 around the idea that the web can produce positive returns for modest investment. But the web will only work for your business if you put the effort in. And an attractive website is useless
Keys to a Successful Website Continue Reading »
The WordPress content management tool is licensed under the GPL, which means it’s open source, which means it is free to download, install, and use so long as you follow the guidelines of the GPL (not going to get into that here!). Directly related is the enormous collection of WordPress plugins that provide untold amounts
Are commercial plugins worth it? Why? Continue Reading »
You have a website — great! — but are you tracking visitors and their behavior on your website? You should be, since having a website is sort of pointless unless you know how well it is or isn’t performing. Installing Google Analytics (free, by the way) on your website will give you more information than
Google Analytics Reports You Should Be Paying Attention To Continue Reading »
So most people know that the WordPress blogging software, or Content Management system, is free to download and use. And in fact WordPress-powered websites make up close to 20% of all websites currently on the Internet. Impressive. It is popular because of its easy learning curve and the fact that, well, it’s free. But is
How Much Does That Free WordPress Website Cost? Continue Reading »
I had the privilege to present to members of the Oxford Chamber of Commerce on March 11 about social media and how businesses can embrace it to increase their brand awareness and engage with their customers. It was intended as an introduction to social media, best practices and brief review of some tools that make
Embracing Social Media: How it can benefit your business Continue Reading »
This is a great presentation, from the Simpfinity blog, that details several basic common sense rules an agency should follow when working on website projects. Check out the full post for detailed explanations of each rule. Great tips! A Tiny List of Immutable Project Management Rules For Digital Agencies from Simpfinity
Great List of Project Management Rules for Web Agencies Continue Reading »
If you or your organization is looking to expand or enhance your online presence, finding the right website design or development partner is one of the most important steps to your success. These days there are certainly no shortage of options to choose from, and that’s a good thing. However, that’s also a problem, since finding
Questions You Can Ask a Web Firm Before Signing Their Contract Continue Reading »
Hey there. I’ve never done one of these “year in review” posts before, so bear with me here. Back in February 2014 I had set some basic, certainly obtainable, goals for SIX15. They were to increase revenue by 50% over last year, formalize all my business documentation and processes, get off my ass and finish this
My Year In Review For 2014 Continue Reading »
Often times when I am talking with a prospect about a new project, I come across the same questions. I thought I’d share a list of the ones I hear the most. If you have additional questions for me regarding working together, I would love to hear from you. Feel free to comment on this
Questions and Answers Continue Reading »
All of us at Refresh Detroit were lucky enough to have Molly speak at our April event, and even luckier to party with her afterwards at Detroit Beer Company. It was great having in-depth discussions about CSS vendor prefixes, the Open Web, and specificity (if anyone could actually pronounce it correctly after beers). Note to
Technology Is No Place For Wimps Continue Reading »
I’m not a fan of business plans, but that doesn’t mean I don’t think about the future and what it could mean for my business. At the end of every day I ask myself two questions: What did I do to make money today? What did I do to bring in business today? Obviously if
Questions You Should Ask Yourself Every Month Continue Reading »
What if there were no stop signs and a major corporation was charged with inventing one?
The Process Continue Reading »
Respect our business by making sure you get paid for your work.
F*ck You. Pay Me. Continue Reading »
When I first meet with new prospective clients, often the first or second question from them is, “What is SIX15?” or “What does SIX15 mean?” What is “SIX15”? Coming up with a company name and brand is surprisingly difficult. You can easily be paralyzed by over-analysis of the tiniest detail. Thinking of a unique yet
A little about SIX15, Jeff Continue Reading »
If you find yourself asking, “Do I even need a website?” The answer, in a word, is “Yes”. Sorry, but it is 2011. Your customers use the World Wide Web every day, and most probably have websites of their own. It’s where people expect to find you nowadays. Don’t rely on traditional forms of advertising,
Before You Pass on a Website, Read This Continue Reading »
If you’re a prospective client of SIX15 solutions for website design/development services and are concerned about money, please understand that while I am not out to gouge you on budget, you have to spend money to make money. My time is valuable, just like yours. I am trying to make a living by doing what
Website Development Project Pricing: Insight Continue Reading »
I’m not sure who originally wrote this, so my apologies if it’s you and I didn’t ask to re-post it. Use email only when it’s the most efficient channel for your need. Never print your email. Send nothing over email that must be error-free. Never delete names from your address book. Never forward chain email.
The Eleven Commandments of E-mail Continue Reading »